The Company has grown to become a leading distribution company in the region.
In conjunction with regional subsidiaries, there has been sustainable growth that has advanced a variety of products ranging from pharmaceutical products, Medical equipment, Fast Moving Consumer Goods (FMCG) as well as Hospitality products to cater for the needs of various 3 and 5 star hotels within the region.
With subsidiaries and affiliates accounting for much of the growth, PHARMA LINK distributes a wide variety of products throughout the region.
Target Markets
Healthcare
With over fifteen years of experience in the East and Central African markets, we have long term partnerships with various international medical companies where we look to provide supplies to Government hospitals, private clinics and pharmacies with products of international standards.
Working closely with UN Aid agencies in Kenya, Tanzania, Guinea Bissau and Rwanda assisting with the refurbishment of public, private hospitals and clinics by providing them with nutritional drinks, medical disposables, diagnostic devices, dental products, various wound care and wound management products as well as medical and surgical equipment.
FMCG Supplies and Distribution
With ongoing market research, it shows that consumer trends in the region are going beyond the traditional product mix and are entering into a phase that is exhibited by the rest of the world. Supermarkets are now looking into a variety of FMCG products to enhance their product offering. Based on these demands, we are strategically involved with brand owners like Unilever, Kraft, Nivea and Nestle to enable us to handle these market demands and meet the needs of a more informed consumer.
Market trends and purchasing patterns have shown sustainable growth in these markets due to technological changes that have evolved in the past few years. Credit cards, Visa electron cards as well as online shopping have also helped increase in the spending patterns in this region.
With long terms supply contracts in place with Government school canteens and Military mess halls in the region, we have been instrumental in the distribution of food products like cooking oil as well as bulk commodities like rice, wheat, sugar and more.